The Community Profiles Tab is the most important and powerful part of Partner Central. It is where all important information is stored about your community. That information is automatically communicated to our Senior Living Advisors who use it to help qualify families for your community and share information about your community with the families we refer.
Here’s How to Manage Your Community Profile
Manage Your APFM Profile
Step 1: Click on the Community Profiles Tab
- There are 5 core tabs that make up your community profile: Pricing, Care & Staffing, Features, Culture and Residents.
Step 2: Ensure that your 5 core tabs are up to date and fully completed
Step 3: Determine if you have any special concessions available at your community
- If yes, fill-out “concessions section” of the pricing tab, including the start and end date. Doing so will ensure that all APFM advisors know of your communities special offers and can relay this information to prospective residents. This is our recommended best practice vs. emailing an advisor.
Step 4: Ensure the personnel tab is up to date
- The Personnel Profiles Tab lists the employees at your community who are set to receive referral alerts from A Place for Mom. Keep this section up-to-date to ensure we are coordinating with the right team at your community.
Step 5: Audit your community profile once a quarter to ensure accuracy
Manage Your APFM Web Page
Beyond your community’s own website, your APFM Web Page may be your most important online marketing tool. Your page is an advertisement for your community. The more inviting and detailed you make your web page, the more likely families will schedule a tour and eventually move in. As a partner with A Place for Mom, your APFM Web Page will be available to more than1 million visitors per month. In addition, we send every family we refer to your community a link to your page so they understand the benefits of your community.
Events Portal
Sharing upcoming events at your community is a great way to reach more families! The events portal allows you to share information about upcoming events like open houses, guest speakers, support groups and more, on your APFM Web Page with families who may be contemplating touring your community.